We see it over and over again...people calling who are fearful and stressed about having to purchase new air conditioning. They doubt the diagnosis that their old air conditioning can't be fixed. They don't understand the terminology or the design or the options being presented but they know they have to do something...because it's hot.
Then we get a call, "I'm looking for the most efficient system at the lowest price." Do you have a brand in mind? "I want something that's going to last". How about efficiency? "I don't understand SEER." Variable speed? Two stage cooling? Zoning?.... We can start to feel their stress level rising.
That's when we step back, take a deep breath and explain that, in order to make an informed decision, price is important but balancing price against comfort, efficiency, reliability and indoor air quality is important too! Not to mention the quality and integrity of the dealer.
And its not rocket science. You just need a little time and patience and a dealer that makes an effort to explain purchase options in plain english and allows a customer to absorb the information at their own pace. You'd be amazed how often we hear a sigh of relief when we take the time to listen and then calmly explain a customer's options, answer their questions and back off to let them sort it all out.
If you want to deal with a company that views each customer as a potential lifelong friend...call us. 504-469-4232 or 985-624-9333.
